Senior partner for overseas brands entering China — 24 years working experience at Yihaodian, Gome, Suning, NetEase Kaola, Yunji, and Renhe. Personally negotiated JBP deals with P&G, Unilever, L'Oréal, Shiseido, and Estée Lauder.
24 years on the China retail frontline — from Watsons' trainee buyer to GM of a top consumer brand.
I spent 24 years on the China retail frontline. As Merchandise Director at Yunji, I led a 60-person team across six verticals (beauty, home, pharma, mom-baby, digital, books) managing ¥10B in GMV and 80,000+ SKUs. As Vice GM of non-food at Gome Online, I rebuilt the beauty & home category from the bottom up to a category-leading operation. At Renhe Shining, I serve as Brand General Manager for the group's health portfolio.
Before that, I negotiated JBP deals with P&G and Unilever at Yihaodian (Walmart-backed), managed Estée Lauder, L'Oréal and Shiseido brands at Suning, and sourced premium cross-border brands (Jurlique, Morita, Royal Honey) at NetEase Kaola. Earlier, at Yihaodian, I quadrupled regional sales in six months through a new vendor strategy and P&G / Unilever JBP. Later, as Merchandise Director at Yunji, I launched 50+ bestsellers and built the first OTC pharma channel on a Chinese social-commerce platform.
I handle every request personally. From your first message to delivery, you deal with me directly — a senior with 24 years of frontline experience, not a junior who learned it from a slide deck. You'll always get a fast response from me, and I can tell you within 10 minutes whether a supplier is legitimate, whether a price is fair, and whether a deal is worth pursuing.
Eight core services covering the most common needs of overseas businesses and Chinese diaspora clients.
Don't see what you need? Custom requests welcome. Tell me what you have in mind →
From your first message to delivery — designed to be predictable and stress-free.
Fill the contact form or message me on WeChat. Describe the task in your own words — even vague is fine.
I reply within 24 hours with a detailed quote: scope, timeline, fees, and any out-of-pocket costs. No commitment until you approve.
I handle everything personally — visiting, photographing, negotiating, purchasing, designing. You get real-time updates via WeChat or email.
You receive a complete report with photos, video, receipts, and findings. For purchases, items are shipped to your door with tracking.
Four reasons overseas clients choose me over agencies and call centers.
No junior staff, no call centers, no outsourced contractors. I handle every request personally from quote to delivery.
24 years of brand and e-commerce leadership means I can spot red flags, negotiate hard, and advise you like a partner.
Every task comes with photos, video, and receipts. You see exactly what I see, even from 10,000 km away.
English / 中文. WeChat, email, phone. Reach me the way that suits you. Replies within 24 hours, often same-day.
Tell me what you need in a message — even a rough idea is enough. I'll reply with a clear quote within 24 hours.
Send Your RequestPick the channel that suits you best. I reply to all of them.
I personally read and respond to every message. No chatbots, no ticket queues.